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Viewpoint Bank

How do you get people to care about a checking account?

Make it interesting. The "Checking Just Got Interesting" campaign filled the airwaves, newspapers and web with kazoos, crashing waves, and ads that didn't seem like bank ads. The result? Six thousand new accounts were opened in five months.

happy little atom has been creating transitional and brand campaigns for Viewpoint Bank since they were Community Credit Union in 2004. From print to outdoor, theme music to radio to commercials, Viewpoint's ads feature a local comedian and embody the spirit of their brand, "It's Different Here."

Outdoor

Print (click to enlarge)

      

Radio