work

Match.com

How do you make an online dating site stand out?

Make fun of the usual ways of finding love: Destiny and Fate. Destiny is lazy and Fate has a mean streak. So what's a gal/guy to do? Take your love life into your own hands with Match.com.

This concept was so popular, a British version showed up in the UK in 2008.

happy little atom: concept, copywriting
tom marcantel: art direction

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