work

Mary Kay

How do you name mascara? Get consultants excited about new products? And create content cool enough for teens?

You use your imagination. At least, that's what happy little atom does. Since 2003, she's been helping Mary Kay capture their brand with everything from product names to global campaigns to content for Mary Kay.com.

happy little atom also helped launch their teen web site, Velocity.com. From games to go-girl articles to quizzes, looks and more, Velocity.com helped young women realize that Mary Kay was their brand, too.

Current projects include consultant videos, product naming and global campaign and promotional ideas.

One in a series of many Mary Kay PinkLinks - internal product introduction videos.

This interactive slumber party featured gals gabbing and trying out new products with the click of a mouse.

From Bridal Beauty magazines to new product tips, tricks and reviews, this site is all beauty, all the time.