work

Mary Kay

How do you name mascara? Create content cool enough for teens? And rebrand an already amazing brand?

You use your imagination. At least, that's what happy little atom does. Since 2003, we've helped Mary Kay capture their brand with everything from product names to global broadcast campaigns to a rebranding of Mary Kay's new identity: your way to beautiful. From the tagline to the microsite, videos to print ads, happy little atom was instrumental in giving a great brand an even better new look.

happy little atom also helped launch their teen web site, Velocity.com. From concept to content, this site let young women know that Mary Kay was their brand, too.

Current projects include quarterly product videos, global product naming and brand campaigns.

This interactive slumber party featured gals gabbing and trying out new products with the click of a mouse.

From color collections to bodycare, fragrance and more, Happy Little Atom creates global names that truly capture the personality of the products.